Campaigns & Channels

A campaign groups together various initiatives or fundraising activities - for example you might have:

  • Save the Wetlands campaign
  • Lapsed donor reactivation campaign
  • New member recruitment campaign

Sometimes it makes sense to associate a time period with a campaign e.g. Christmas Appeal 2015.

Many of the activities you record in Donorfy can have a campaign associated with them, for example

  • Adding a new constituent
  • Making a donation
  • Agreeing to  make a recurring donation
  • Signing a gift aid declaration

These allow you to track how well a campaign performed.

Channels represent the various methods of communication, the standard ones are:

  • Email
  • Mail
  • Phone
  • Mobile
  • SMS

Communications relating to campaign can use a variety of channels so when you record activities Donorfy you specify a channel as well as a campaign - this can help give a clearer picture of how well a campaign or channel works for you.

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