A Campaign groups together various initiatives or fundraising activities under one banner - for example, you might have:

• Save the Wetlands campaign
• Lapsed donor reactivation campaign
• New member recruitment campaign

Sometimes it makes sense to associate a time period with a Campaign e.g. Christmas Appeal 2020.

Many of the activities you record in Donorfy can have a Campaign associated with them, for example:

• Adding a new constituent
• Making a donation
• Agreeing to make a recurring donation
• Signing a Gift Aid declaration
• Social Giving (JustGiving, Virgin Money Giving, Facebook)

These allow you to track how well a Campaign performed.

Channels represent the various methods of communication, the standard ones are:

• Email
• Mail
• Phone
• Mobile
• SMS

Communications relating to a Campaign - this can help give a clearer picture of how well a Campaign or channel works for you.