Campaigns & Channels


A Campaign groups together various initiatives or fundraising activities under one banner - for example, you might have:

  • Save the Wetlands campaign
  • Lapsed donor reactivation campaign
  • New member recruitment campaign

Sometimes it makes sense to associate a time period with a Campaign e.g. Christmas Appeal 2020.

Many of the activities you record in Donorfy can have a Campaign associated with them, for example:

  • Adding a new constituent
  • Making a donation
  • Agreeing to make a recurring donation
  • Signing a Gift Aid declaration
  • Social Giving (JustGiving, Virgin Money Giving, Facebook)

These allow you to track how well a Campaign performed.

Channels represent the various methods of communication, the standard ones are:

  • Email
  • Mail
  • Phone
  • Mobile
  • SMS

Communications relating to a Campaign - this can help give a clearer picture of how well a Campaign or channel works for you.



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