The campaign analytics tab shows the following information
- Chart of new constituents recruited by month - this is for the year given on the campaign profile - if no year is specified the current year is used
- Chart of donation amount per month
- ROI - Return on Investment - this is worked out from the campaigns actual expenses and the total amount given
- Response Rate - this percentage is calculated using the audience size on the campaign profile and the number of gifts received
- Actual Expenses & Budgeted Expenses are worked out from the expenses you have entered - for more information see this article
- Statistics relating to gifts - e.g. smallest gift, largest gift etc - are worked out from the transactions linked to the campaign
- If any opportunities are linked to the campaign then a summary is shown of the opportunities
- If a Mailchimp campaign has been linked, this will show in the analysis section at the foot of the page.
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