Campaigns
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Campaigns - overview
Campaigns represent the promotional activities that your organisation does in order to raise support. Every activity, donation, opportunity can be coded against a campaign. This enables you to track and measure your fundraising by campaign. Campai...
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Campaign Profile Details
The campaign profile details provide the basic information about a campaign - these details can be used in reports & analysis - some details are used by Donorfy for calculating figures on the analytics tab as follows: General Description - your c...
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Tagging Campaigns
Adding tags to your campaigns can be useful for grouping together campaigns for reporting or analysis - for example, you might have a number of campaigns that are raising money for the same project - you could create a tag for the project, tag all...
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Segmented campaigns
If you are running a mailing campaign and you want to tailor the message and/or channel you use for different groups of people you can segment your database. In Donorfy Campaign Members are all the constituents that you may contact as part of you...
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Campaign Analytics
The analytics tab on your Campaign provides a visual overview of how the Campaign has performed in various areas. The campaign analytics tab shows the following information Chart of new constituents recruited by month - this is for the year giv...
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Campaign Expenses
The campaign expenses tab allows you to add budgeted or actual expenses for your campaigns - this data can be then be used to work out the return on investment (ROI) for your campaign - i.e. for every £1 you spent how many £s did you raise. The Ad...
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Campaigns & Channels
A Campaign groups together various initiatives or fundraising activities under one banner - for example, you might have: Save the Wetlands campaign Lapsed donor reactivation campaign New member recruitment campaign Sometimes it makes sense to as...