Campaigns
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Campaigns - overview
Campaigns represent the promotional activities that your organisation does in order to raise support. Every activity, donation, opportunity can be coded against a campaign. This enables you to track and measure your fundraising by campaign. Campai...
Robin Fisk -
Campaign Profile Details
The campaign profile details provide the basic information about a campaign - these details can be used in reports & analysis - some details are used by Donorfy for calculating figures on the analytics tab as follows: General Description - your c...
Ben Brett -
Tagging Campaigns
Adding tags to your campaigns can be useful for grouping together campaigns for reporting or analysis - for example, you might have a number of campaigns that are raising money for the same project - you could create a tag for the project, tag all...
Ben Brett -
Segmented campaigns
If you are running a mailing campaign and you want to tailor the message and/or channel you use for different groups of people you can segment your database. In Donorfy Campaign Members are all the constituents that you may contact as part of you...
Ben Brett -
Campaign Analytics
The analytics tab on your Campaign provides a visual overview of how the Campaign has performed in various areas. The campaign analytics tab shows the following information Chart of new constituents recruited by month - this is for the year giv...
Ben Brett -
Campaign Expenses
The campaign expenses tab allows you to add budgeted or actual expenses for your campaigns - this data can be then be used to work out the return on investment (ROI) for your campaign - i.e. for every £1 you spent how many £s did you raise. The Ad...
Ben Brett -
Campaigns & Channels
A Campaign groups together various initiatives or fundraising activities under the one banner - for example you might have: Save the Wetlands campaign Lapsed donor reactivation campaign New member recruitment campaign Sometimes it makes sense to...
Ben Brett